STRATEGI MANAJEMEN HUMAS DALAM MENCIPTAKAN SCHOOL BRANDING PADA SEKOLAH SWASTA

(Studi kasus Pada Sekolah Swasta di SD Hj. Siti Mahanum dan SD Plus The Ark)

Abstract

More and more quality schools have created intense competition in the management of educational institutions. To be able to compete, creativity and innovation are absolute requirements for managers of educational institutions. It is in this context that the role of public relations and school branding strategies are very important for schools, especially private schools. SD Hj. Siti Mahanum and SD Plus The Ark became the research location because as a private school that offers quality, and has experienced rapid progress with various advantages, and has made many achievements in both academic and non-academic terms, increasing the number of students each year, in Knowing the school and being a favorite school among the community, this is what is interesting to study about how the public relations management strategy is in creating a branding school at the school. The problem raised in this study is how to plan a public relations strategy, how to implement the strategy for public relations management and what are the results of implementing this strategy forcreating school branding in the two schools. This study aims to describe and analyze the planning of the public relations management strategy, the implementation of the public relations management strategy and how the results of implementing the public relations management strategy are in creating a School Branding at SD Hj. Siti Mahanum and SD Plus The Ark, as well as to offer a model concept for a public relations management strategy in creating School Branding in Integrated Islamic schools.